The world is undergoing a massive transformation. Every single company is affected. Simply everyone and Digital Transformation is at the core of it. The SMB sector is on the frontline serving our daily needs. As an ecosystem, we have been modernizing and transforming our businesses. Leveraging data and digital is the lynchpin to success. This roundtable gives an insight into digital transformation and the importance of human interaction via customer experience through speakers who are experts on the topic; Pierre Descoteaux, Marc Robinson, Kamales Lardi. The roundtable is hosted by Xponential Talks under the Microsoft banner with Tariq Qureishy as the moderator.